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Google Pay Per View (PPV) Movies Via YouTube In 2010



The article suggests that the service will offer streamed, not downloaded, movies for about $5 each. While that sounds like another service piling onto what will obviously become a major mode of delivery, the big news is that releases would be timed with the DVD release dates. Currently, DVDs are given an exclusivity windows before movies are offered online. YouTube already offers some pay-per-view movie and TV titles, which is began doing in April.




Google Pay Per View (PPV) Movies Via YouTube In 2010


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The video-sharing website is in negotiations with movie studios to launch a pay-per-view video service by the end of 2010, according to the Financial Times. The plan is to introduce the service first in the U.S. then spread it across the globe. Newer movies will reportedly cost $5 a pop.


While most pay-per-view services were delivered via cable, there were a few over-the-air pay TV stations that offered pay-per-view broadcasts in addition to regularly scheduled broadcasts of movies and other entertainment. These stations, which operated for a few years in Chicago, Los Angeles and some other cities, broadcast "scrambled" signals that required descrambler devices to convert the signal into standard broadcast format. These services were marketed as ON-TV.


The term "pay-per-view" did not come into general use until the late 1980s[citation needed] when companies such as Viewer's Choice, HBO and Showtime started using the system to show movies and some of their productions. Viewer's Choice carried movies, concerts and other events, with live sporting events such as WrestleMania being the most predominant programming. Prices ranged from $3.99 to $49.99, while HBO and Showtime, with their event production legs TVKO and SET Pay Per View, would offer championship boxing matches ranging from $14.99 to $54.99.[citation needed]


In Canada, most specialty television providers provide pay-per-view programming through one or more services. In all cases, prices typically range from around C$4.99 (for movies) up to $50 or more for special events.


In Japan, SkyPerfecTV subscribers can receive one-click pay-per-view access to hundreds of channels supplying domestic and international sporting events (including WWE events), movies, and specialty programming, either live or later on continuous repeat on its channel.


According to an August 29 article in the Financial Times, Google is trying to secure deals with Hollywood's top movie studios for a new YouTube on-demand service that could be launched as early as the end of 2010. "Negotiations have been ongoing for several months, but have taken on greater urgency in recent weeks, amid intensifying competition between media and technology companies over the digital delivery of film and TV programming," wrote the Financial Times' Matthew Garrahn and Richard Waters.Insiders also believe Apple is set to launch a new and improved Apple TV device - a device they believe will connect to existing TVs to provide access to the internet; movies and videos downloaded through iTunes; and may eventually provide a gateway to specially designed applications for your TV through Apple's App store - later this week.An August 2010 report on the adoption of Web-to-TV in the US by market researcher In-Stat predicted there will be more than 200 million web-enabled consumer electronic devices in US households by 2015 while an April 2010 report by The Convergence Consulting Group showed that more than 800,000 people in the US have unplugged their cable TV subscriptions in favor of web-based TV programming over the last two years. -b396-11df-81aa-00144feabdc0.html


New companies and business models are capturing value online. The online and mobile ecosystem is structured around three business models: advertising-supported video on demand, which provides viewers with free access to a large library of video content supported by advertising revenues; transaction-based video on demand (TVOD), which allows consumers to own or rent content for a one-off fee; and subscription-based video on demand (SVOD), which allows consumers to access a large library of content for a monthly fee. For each of these models, the online economics are scaling up quickly. (See Exhibit 5.) In the US, online-advertising revenues increased sevenfold from 2010 through 2015, and growth shows no signs of slowing down. Taking the global view, we expect TVOD and SVOD revenues to nearly double over the next four years. 350c69d7ab


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